BACKGROUND

I studied graphic design at Concordia University St. Paul with a bachelor’s degree and a determination to find a place where my skills could have a real impact. Throughout my design career, I have learned form experts and refined my skills in various disciplines including brand identity, UI/UX design, and even video editing. Since being a child, I've always noticed design on packaging and websites. Today I am continually fascinated by what’s possible with a hardworking team that’s also passionate about getting it right.

STRATEGY

Much of my process happens during the concept development stage. I spend significant time gathering inspiration and imagining the product and how it feels, how it presents, and how people will experience it. It often starts with a lot of exploration and daydreaming, but when an idea truly resonates, that’s when I know it’s worth pursuing.

Once the vision is clear, execution begins. This stage involves extensive drafting, testing, and refinement. If something doesn’t align with the vision, I revise until it does. Feedback is also essential in this stage. It’s important that the idea is received the way it’s intended, and outside perspective helps ensure the work communicates effectively.

PHILOSOPHY

“Less is more” is the foundation of my philosophy. I believe strong work comes from clarity and intention, keeping only what truly matters and removing anything that doesn’t serve a purpose. Rather than adding more to impress, I focus on refining what’s essential, trusting intuition, and letting simplicity speak for itself.